I am an audio-visual artist and musician from Berlin. I started my music practice in 2014 as a drummer, studying music in England. In 2018 I started to produce and release music under the artist name Mina Lord. From 2018 to 2022 I studied Audiovisual Design and graduated in Fine Arts from the Willem de Kooning Academy in Rotterdam.
In My work, I experiment with ways to create immersive audiovisual experiences by redefining the importance and relation of audio and image and the function and agency of performer and audience with each other and the work itself. I work highly research-based and conceptual, focusing on what makes an experience immersive, how people think and experience sound and image and the development of the audience agency alongside technical achievements in music and visual arts. In my practical works, I use my research to create immersive experiences using a wide range of media. At the beginning, using mostly video installations but now continuously developing my technical skillset to create interactive 3D and VR installations. In 2019 I started the platform The Twelve prophets, which focuses on the collaboration of music and visual arts by creating spaces for musicians and artists to come together and work on audiovisual experiences like club nights and virtual online experiences, encouraging them to change the usual workflows, formats and structures in which audio and visuals come together.
With the questioning of audiovisual formats in music culture in focus, I attempt to find new presentations for music and music visuals, like interactive music experiences that give the audience agency over their listening experience, and the visualization of music as something else than a flat 2D image on a screen.
Since the beginning, drums stand in the focus of all my productions with driven and complex rhythmic structures, multiple layers and changing feel and energy.
I find joy in disrupting listener expectations through sudden dynamic changes or abrupt and destructed rhythms, creating a recognizable musical feel. Music conventions are questioned by combining multiple genres within one song and thus creating dynamic and ever-changing pieces, which take direct inspiration from Djent, Jazz and Classical Music.
The increasing destruction of music structures through the use of rhythms, vast amounts of percussive layers, heavy bass lines and industrial sounds and the re-arranging of genre-specific musical norms is a destruction and a reconstruction of music. By destroying the old, space for something new is created. A mentality that is recognizable not only across my music but also in my visual artistic expression. A consistent questioning of why archetypes and norms have formed and what to do to change and reshape them.

2018 - 2022
Willem De Kooning Academy, NL

+ Propeadeutic Diplom in Audiovisual Design

+ operating the light and sound system during club nights

+ creation of an 3D audio installation

+ Theatre + Dance + Film Studies